Scott Becher
WINSIGHTS: Peloton Strikes Back -- "He's Alive"
The "Sex and the City" reboot "And Just Like That..." damaged the Peloton brand. One of its leading characters (Mr. Big, played by Chris...
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Scott Becher
Sep 21, 20211 min read
WINSIGHTS: Ted Lasso Fans Like Futbol and Football
Count NFL superstar JJ Watt as a fan of acclaimed Apple TV Plus series Ted Lasso. Watt arrived at Sunday's Phoenix Cardinals - Minnesota...
Scott Becher
Aug 16, 20211 min read
WINSIGHTS: Olympic Games Golden Influencers
The avalanche of post-Olympics endorsement announcements has begun. Allyson Felix and Logitech. Gabby Thomas and Olipop soda. Rightfully,...
Scott Becher
Jul 29, 20211 min read
WINSIGHTS: Simone Biles Mental Health > Medal Wealth
Well, it appears the (social media) world has Simone Biles' back. When Biles daringly withdrew from her initial Olympic gymnastics...
Scott Becher
May 19, 20211 min read
WINSIGHTS: Sports Twitter With A Purpose Works
We already know: engagement = good. Now we know: good = engagement. An exclusive look at our latest Zoomph data tells a compelling story...
Scott Becher
Apr 28, 20211 min read
WINSIGHTS: Lawrence, Fields Lead NFL Prospects On Social
When it comes to social media impact, Clemson's Trevor Lawrence and Ohio State's Justin Fields are this year's consensus top NFL draft...
Scott Becher
Apr 7, 20211 min read
WINSIGHTS: What's A Tom Brady Tweet Worth?
Well, a lot -- even from vacation. Yesterday, Brady shared some pics from his day at Disney World. According to our talented friends at...
Scott Becher
Jan 21, 20211 min read
WINSIGHTS: Nickelodeon/NFL Partnership Scores Big
New Orleans Saints coach Sean Payton made a promise -- if the Saints win its Nickelodeon-infused NFL playoff game, he'll get slimed....
Scott Becher
Dec 7, 20201 min read
WINSIGHTS: NWSL Social Engagement Tops Major Pro Sports
You may be surprised to learn which pro sports league had the highest social engagement during Covid -- the National Women's Soccer League.
Scott Becher
Nov 11, 20201 min read
WINSIGHTS: MLB's Top Twitter Partnerships Of 2020
Breaking through the Twitter clutter isn't easy. Yet three Major League Baseball partners cracked the code in 2020 -- Taco Bell, Bud...
Scott Becher
Oct 13, 20201 min read
WINSIGHTS: NFL Fan Social Engagement (Weeks 1-4)
Which National Football League (NFL) teams have the best #social engagement? Here’s an exclusive look at #twitter engagement for the...
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