Barry Sanders | Win-Win Partnerships

Scott Becher

Jan 25, 20211 min read

WINSIGHTS: Marketing NFL Great Barry Sanders In His Prime -- While The Detroit Lions Were Struggling

When Barry Sanders was playing for the Detroit Lions, he was the NFL's top running back on a team that lost more games than it won. How...

Scott Becher

Jan 25, 20211 min read

WINSIGHTS: When Barry Sanders Unexpectedly Retired, Agent J.B. Bernstein Helped Wheaties Benefit

Barry Sanders was on track to break the NFL rushing record. Marketers were on board to capitalize, Then Sanders surprisingly retired and...

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