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Scott Becher
Apr 7, 20211 min read
WINSIGHTS: What's A Tom Brady Tweet Worth?
Well, a lot -- even from vacation. Yesterday, Brady shared some pics from his day at Disney World. According to our talented friends at...
Scott Becher
Jan 25, 20211 min read
WINSIGHTS: Marketing NFL Great Barry Sanders In His Prime -- While The Detroit Lions Were Struggling
When Barry Sanders was playing for the Detroit Lions, he was the NFL's top running back on a team that lost more games than it won. How...
Scott Becher
Jan 25, 20211 min read
WINSIGHTS: When Barry Sanders Unexpectedly Retired, Agent J.B. Bernstein Helped Wheaties Benefit
Barry Sanders was on track to break the NFL rushing record. Marketers were on board to capitalize, Then Sanders surprisingly retired and...
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