Scott BecherSep 8, 20211 min readWINSIGHTS: College Football Passes The Duke's MayoAs the 2021 college football season kicked off last weekend, one sponsor brand was especially memorable -- Duke's Mayonnaise. Yup, a...
Scott BecherAug 16, 20211 min readWINSIGHTS: Olympic Games Golden InfluencersThe avalanche of post-Olympics endorsement announcements has begun. Allyson Felix and Logitech. Gabby Thomas and Olipop soda. Rightfully,...
Scott BecherJul 29, 20211 min readWINSIGHTS: Simone Biles Mental Health > Medal WealthWell, it appears the (social media) world has Simone Biles' back. When Biles daringly withdrew from her initial Olympic gymnastics...
