J.D. NettoNov 72 min readA Wickedly Smart Starbucks PartnershipMovie partnerships can be risky. What if the film flops? Is controversial? Can it translate to a unique fan experience? One partnership...
J.D. NettoSep 243 min readOpportunity Amidst Discourse.The Impact of Celebrity Endorsements During Presidential Elections.It’s well-known that millions of Americans, particularly younger voters, feel disconnected and disillusioned with the current political...
J.D. NettoAug 102 min readRepositioning the Horse: How Polo Ralph Lauren Used the Olympic Stage to Revitalize Its LegacyLuxury brands faced steep challenges in 2024. With inflation raging like a modern-day plague, the economy saw companies like Burberry,...
